About Sassy
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Jaye Niemi

a part of every woman; the story of sassy so far

Karen Cousens purchased the sassy woodend store in the Summer of 2000, bringing with her, her own expertise in the Customer Service Industry and worldly exposure to the current fashions of the day.

Karen began her journey with sassy in creating a boutique that was broad in its vision, making available to ‘all’ ladies, within the region, a product, which had great design, a point of difference, was of the finest quality and achievable in price.

The sassy look is one achieved through the integration and blend of 30 labels including National and International fashion designers. Each piece is sampled and handled prior to purchase to ensure it meets the standards of Karen and the sassy customer.

Unique in its collage of contemporary décor whilst maintaining the relaxed atmosphere of a country boutique, sassy invites all with a passion for fashion.

With over 10 years of dedication to our customers in providing Style, Comfort and Confidence in expressing oneself, sassy is, a part of every woman.



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